Top 10 best-selling jeans in USA 2023

With just a few days to go until the end of 2023, let's take a look at which jeans brands Americans love and buy the most, respectively. According to NPD Group, the most popular jeans brands in The top 10 United States in 2023 are as follows:

  1. Levi's
  2. Lee
  3. Wrangler
  4. American Eagle
  5. Abercrombie & Fitch
  6. Old Navy
  7. GAP
  8. Hollister
  9. Calvin Klein
  10. Diesel

From such information It can be seen that the most popular jeans brands in the United States are American brands, with Levi's being the most popular brand. with sales of over $1.7 billion, followed closely by the Lee and Wrangler brands.

These brands are popular due to factors such as the quality of the product. Various styles and affordable price.

Levi's Jeans

Levi's remains the most popular jeans brand in the United States. It holds 17% market share in 2023. The brand is known for its quality and classic style.

Lee Jeans

Wrangler Jeans

Lee and Wrangler are also long-standing and popular jeans brands. They will hold a combined 13% market share in 2023. Both brands are known for their durability and variety of styles.

American Eagle Jeans

Abercrombie & Fitch

Old Navy

American Eagle, Abercrombie & Fitch, and Old Navy are popular jeans brands among teenagers and young adults. They captured a combined 19% market share in 2023. These brands are known for their trendy styles and affordable prices.



Calvin Klein


GAP, Hollister, Calvin Klein, and Diesel are premium jeans brands. Holding a combined market share of 12% in 2023, these brands are known for their quality and luxury.

In addition to American brands Foreign jeans brands that are popular in the United States include American Eagle Outfitters from Canada, Gap from the United States, Abercrombie & Fitch from the United States, Calvin Klein from the United States, Old Navy from the United States, Uniqlo from Japan, and H&M from Sweden.